About Poparazzi.
Club promotion is the perfect way to start your marketing campaign with an estimated 3 million 18-25 year-olds clubbing every weekend. Club promotion should form the base for your marketing strategy either as a stand-alone marketing tool or working alongside Regional/National Radio and TV, Advertising, and promotional tours. The other aspect of club promotions is that it can be used as a Market Research tool i.e. giving you the ability to see the potential of a track/act before you take the spend on Radio and TV promotion, Video production etc. Poparazzi is now well into its fifth year. Having been set up to run in conjunction with Power on those projects which are relevant, or individually when targeting purely commercial audiences, Poparazzi is already one of the leaders in its field and since launch has consistently attained more No.1 Pop Chart records than any other UK promotions company.
The main target areas are the mainstream high street venues, with the database being fine-tuned to incorporate both full on and pop gay venues alongside your local "Ritzy". When you work with Poparazzi you are guaranteed to hit the mainstream of commercial clubbing, whilst also maximising the potential of your chart profile. Our club promotion service consists of a number of parameters and timescales. Each of your projects will be different; we look at each record on an individual basis, tailoring our services to maximise the potential success of each project. The timescales of a club promotion campaign will vary depending on each track, but we generally like to get the ball rolling approximately five to six weeks before the release date. A regular update will be given to you and you will receive weekly reports comprising of a breakdown of DJ's serviced, the potential weekly audience for your track, collated breakdown of DJ's marks, chart positions, all DJ reactions, reviews and comments from us.
As each campaign is tailored to the clients need, charges vary according to the amount of records mailed and other relevant parameters involved. We have some of the most competitive rates in the UK. We are confident in our ability to deliver success, keeping costs lower by charging scaleable chart bonuses for positions achieved in the club/national charts. If you wish to request a proposal or meeting with a Poparazzi representative please contact us by calling or emailing Tracey Webb at Poparazzi on +44 (0) 20 8932 3030.